Projects / Blab Predicts
Watch What Bubbles Up
For digital marketers, predicting customer conversations is like looking into a crystal ball. Being able to anticipate which stories will grow across news, blogs, and social gives companies a huge advantage. Blab Predicts provides this exact advantage with predictive content discovery.
Blab created product demos around two major sporting events: the Super Bowl and World Cup and asked me to design supporting collateral and a video. My approach drew directly from Blab’s user interface, using bubbles and word clouds that are both distinctive and approachable while serving as a visual metaphor for all the conversations that are just within reach.